A model for managing knowledge workers' narcissism with a content analysis approach

Document Type : Original Article (Qualitative)

Authors

1 Department of Public Administration, Ki.C, Islamic Azad University, Kish, Iran.

2 Department of Public Administration, NT.C., Islamic Azad University, Tehran, Iran

3 Department of Business Management, shahr-e-Qods Branch, Islamic Azad university, Tehran, Iran

4 Department of Business Management, ShQ.C., Islamic Azad University, Shahr-e Qods, Iran

Abstract
The aim of the current research is the model of narcissism management of academic staff with thematic analysis approach. The research method is qualitative in terms of implementation, thematic analysis type. The statistical population of this research includes 15 university professors and managers and public administration experts. Sampling method in this research was purposefully selected as a sample. This sampling continued until theoretical saturation was reached. The research collection tool is a semi-structured interview. Data analysis was done using thematic analysis method and MAXQDA software. The results of the research showed that the data were systematically coded and in the first stage, 254 initial codes were extracted and classified in the form of 62 basic themes and 20 basic organizing themes. Finally, five overarching themes were identified as the main dimensions of the conceptual model of the research, which are: ethical guidance, managerial intervention, individual training, professionalism and ethical self-management. In general, managing the narcissistic behavior of academic staff in organizations requires simultaneous attention to ethical guidance, managerial intervention, individual training, professionalism and ethical self-management. These five dimensions provide a coherent framework for promoting ethical actions at individual and organizational levels.

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  • Receive Date 19 July 2025
  • Revise Date 04 November 2025
  • Accept Date 20 December 2025