Document Type : Original Article (Qualitative)

Authors

• Seyedeh Somayeh Mousavi Siah Deleh ¹
• Samad Jabbari Asl ²
• Musa Rezvani Chaman Zamin ²

¹ PhD student, Department of Public Administration, Astara Branch, Islamic Azad University, Astara, Iran

² Assistant Professor, Department of Management, Astara Branch, Islamic Azad University, Astara, Iran

Abstract

The purpose of this research is to identify and stratify the factors affecting the acceptance of excellence model in Islamic Azad University with the interpretive structural modeling approach. According to its purpose, the research method is practical, qualitative in terms of implementation, and exploratory in nature. The statistical population of the research includes 10 management professors of the Azad Universities of Gilan province. Theoretical sampling method was used. The data collection tool is a semi-structured interview. In order to analyze the data, the theme analysis method was used, and in order to level the identified criteria, the interpretive structural modeling method was used in MACMIC software. The results of the data analysis from the interviews revealed three main factors including: management factors, external factors, and attitudinal-behavioral factors and 24 sub-indexes which were categorized in the form of the mentioned three factors. The results of the leveling of the identified sub-indicators also showed that factors such as weakness in macro policies, weakness in predicting specific financial resources and low culture of applying the excellence model in universities (related to the category of external factors), formulating and implementing effective strategies In order to implement the model of excellence in university branches, as well as the correct understanding of the current situation and needs (related to the category of managerial factors) and the usefulness of using the model in the career promotion of executives (related to the category of attitudinal-behavioral factors) are among the most important indicators affecting the method of the model of excellence They are in Islamic Azad University.

Keywords

• Organizational readiness
• excellence model
• managerial factors
• external factors
• attitudinal-behavioral factors

Main Subjects

• management